Ride Concepts

THE ROBUST FLAT STEPS UP WHEN THE RIDING GETS ROWDY Powerline is nothing less than a big mountain workhorse, right out of the box. A welded microfiber upper provides generous comfort on all day rides and hike-a-bikes while protecting against the elements. The asymmetrical...

MID-TOP PARTNER IN CRIME FOR EVERYTHING YOU THROW YOUR BIKE AT Wildcat is a favorite among fans of a no-nonsense versatile mid-top for all types of trail and freestyle riding. Redesigned for 2022, we took our pacesetting Hellion and added a protective mid-height collar...

AN ENDURO/GRAVITY CLIP SHOE WITH MID-HEIGHT PROTECTION TO MEET THE DEMANDS OF ROUGH CONDITIONS Change is inevitable. Transition was designed to change the perception of how an enduro/gravity clip shoe should connect with the pedal. A wide and unobtrusive cleat box provides instant engagement...

OUR ICONIC, NO-COMPROMISE ALL–MOUNTAIN FLAT With a dialed fit and proven MAX GRIP rubber outsole for ultimate grip and pedal feel, the award-winning Hellion Elite has established itself as the no-compromise all mountain shoe of choice. We didn't stop here. Our lightest shoe, Hellion...

HIGH PERFORMANCE TRAIL-CONQUEROR All new Tallac combines advanced off-road footwear technology with bike-specific performance to offer a trail flat shoe that’s designed to outlast the biggest epics. The Cordura® upper is breathable and lightweight, but also trail-tough and protective with a stitch-free and fully...

HIGH PERFORMANCE TRAIL-CONQUEROR All new Tallac combines advanced off-road footwear technology with bike-specific performance to offer a trail clip shoe that’s designed to outlast the biggest epics. Tallac Clip uses traditional lacing for a tailored fit and a hook and loop strap for added...

High performance trail-conqueror All new Tallac BOA® combines advanced off-road footwear technology with bike-specific performance to offer a trail flat shoe that’s designed to outlast the biggest epics. Tallac BOA® features the dial-based BOA® Fit System for a micro-adjustable, precision fit with strong, flexible...

High performance trail-conqueror All new Tallac BOA® combines advanced off-road footwear technology with bike-specific performance to offer a trail flat shoe that’s designed to outlast the biggest epics. Tallac BOA® features the dial-based BOA® Fit System for a micro-adjustable, precision fit with strong, flexible...

High performance trail-conqueror All new Flume BOA® combines advanced off-road footwear technology with bike-specific performance to offer a trail flat shoe that’s designed to outlast the biggest epics. Flume BOA® features the BOA® Fit System for a micro-adjustable, precision fit with strong, flexible, and...

Blend in. Dig. Send. Get out. When going under the radar is the theme of the day, the Martis sock is ready to rock and roll. Its synthetic blend is just as durable as it is comfy, built for all day shenanigans in the...

Bold and steadfast, Sidekick is the Robin to your Batman, the Calvin to your Hobbs, the Peanut Butter to your Jelly! It’s always there for you. Suit up in the Sidekick and save the day as a trail-building, gap-sending vigilante. Cape sold separately.

Never leave home without an alibi and a fresh pair of these tell no tale socks! Where were you last night? The answer is simple; you were ripping some gnarly singletrack before buckling down for a late night study session with a few colleagues...

Ever stand above a feature before dropping in and think, “well, I have a 50/50 shot at making this?” Us too. Luckily for you, this sock is merino wool and 50% more likely to help you tranny that huge double, balance along that skinny...

This merino wool sock means business but doesn’t compromise style. When you show up to the trail in a pair of these babies, your friends will know it’s time to party!

You can ride every day in these socks and never wash them. Do we recommend it? Hell, no! Wash your socks, you filthy animals.

There is a place that lies beyond the walls of concrete and steel...a wild place of wonder. A world that is so real, it calls to us daily. The Trail. Ditch the societal yoke with this Not Corporate Hex T-shirt. At home, in the...

Looking good is half the battle. The Ride Every Day Tee not only proves you do indeed ride every day, but it’s also guaranteed to get you a date on Hinge 99.9% of the time.

Destiny’s Child once said "Ladies leave your man at home", but they never inferred that you should leave home without your Ride Concepts T-shirt. And what Beyoncé says, goes. Get yourself outfitted in our ladies-fit women’s tee for every day hangouts and rides.